Digital Expert Proposes Innovative Initiatives for NNPA Publishers

by January 29, 2020

Members of the National Newspaper Publishers Association (NNPA) were provided insight into increasing revenue through digital upgrading and innovation at the trade organizations 2020 Mid-Winter Training Conference in Fort Lauderdale, Florida, on Saturday, January 25.

Dr. Colin “Topper” Carew, of the Massachusetts Institute of Technology Media Lab (MIT), led the discussion that included monetizing mobile devices and other technologies.

“Black Power was about our getting a voice in the political process was on an electoral basis. It was about power, and that’s the basis of the Congressional Black Caucus,” Carew stated.

“I’m here because I believe in what you represent.”

Carew, the co-creator of the hit television series, “Martin,” provided a tutorial on a proposal for Black Press newspapers to create an affordable economy to sustain the NNPA.

Carew’s proposal included a digital migration training initiative.

“To increase advertising income due to the newly emerging digital economy by emphasizing and employing new digital advertising formats and capturing future digital ad budgets,” Carew explained to the group of publishers.

He outlined how he would help the NNPA increase digital news making to boost views on websites and income.

Carew also proposed exploring an NNPA App as a new revenue stream.

“I hope all the publishers will invite all of the young people in their organization to participate,” Carew stated.

He also outlined competitive advantages the NNPA possess, including Afrofuturistic research, and the ability to leverage information.

The proposal also included training on desktop news making where publishers could use a smartphone to become broadcasters and drive more viewers to their websites.

“You can use pre-designed plug-in website templates that cost very little, to enable publishers to build affordable customized websites,” Carew stated.

“You can broadcast anywhere in the world for about $149. This may be more powerful than I imagined,” he stated.


Excerpt:
Dr. Colin “Topper” Carew, of the Massachusetts Institute of Technology Media Lab (MIT), led the discussion that included monetizing mobile devices and other technologies. “Black Power was about our getting a voice in the political process was on an electoral basis. It was about power, and that’s the basis of the Congressional Black Caucus,” Carew stated.

Photo Caption:
Dr. Colin “Topper” Carew, of the Massachusetts Institute of Technology Media Lab (MIT).

Website Tags and Keywords:
Stacy M. Brown, NNPA Newswire, National Newspaper Publishers Association (NNPA), revenue, digital upgrading, innovation, trade organizations, 2020 Mid-Winter Training Conference, Fort Lauderdale Florida, Dr. Colin “Topper” Carew, Massachusetts Institute of Technology Media Lab (MIT), mobile devices, technologies, Congressional Black Caucus, “Martin”, Black Press newspapers, affordable economy, digital migration training initiative, advertising income, emerging digital economy, digital advertising formats, capturing future digital ad budgets, digital news, NNPA App, NNPA possess, Afrofuturistic research, Smartphone

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Stacy is a veteran journalist and author of the new book, “Celebrity Trials: Legacies Lost, Lives Shattered, So What’s the Real Truth.” https://www.amazon.com/dp/B07V3338PJ/ref=sr_1_3?keywords=Stacy+Brown&qid=1562686391&s=books&sr=1-3

He’s also the author of “Blind Faith: The Miraculous Journey of Lula Hardaway, Stevie Wonder’s Mother,” “Michael Jackson: The Man Behind the Mask,” and “Fighting Temptation: The Damon Harris Story.” He’s appeared on “Today,” “NBC Nightly News,” “Good Morning America,””CNN with Don Lemon,” “Anderson Cooper,” “Wendy Williams,” “Howard Stern,” and other shows.

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