DNC Launches Ad Campaign in Black Newspapers Across Five Battleground States

by September 21, 2020

Marking the First National Black Voter Day, Print Ads Highlight Impacts of Trump’s Failures on Black Americans’ Jobs and Lives

On the first National Black Voter Day, the Democratic National Committee is launching a print ad campaign calling out Donald Trump’s failed pandemic response and directing readers to IWillVote.com — the DNC’s newly updated voter participation website. The ads will run in five African American-owned community newspapers:

  • The Westside Gazette (in Fort Lauderdale, Florida)
  • The Michigan Chronicle (in Detroit, Michigan)
  • The Philadelphia
  • Tribune (in Philadelphia, Pennsylvania)
  • The Charlotte Post (in Charlotte, North Carolina)
  • The Milwaukee Community Journal (in Milwaukee, Wisconsin)

“Donald Trump didn’t tell Americans the truth about the coronavirus, he’s been totally incompetent and ineffective in responding to this crisis, and now working families — especially Black Americans — are paying the price,” said Democratic National Committee Chair Tom Perez. “Over the last four years, communities of color have borne the brunt of Trump’s broken promises, and now because of his failures the coronavirus is costing too many Black families their lives and livelihoods. Voters will hold him accountable, and through resources like the IWillVote.com website, Democrats are making sure they have the information they’ll need to make a plan to vote Trump out of office.”

“We cannot afford another four years of Donald Trump’s chaotic presidency and the DNC is not taking nothing for granted this November,” said DNC Black Caucus Chair Virgie M. Rollins. “We are making the much-needed investments in Black communities across the country to ensure every voter is able to make themselves heard at the ballot box.”

This week, the Biden campaign and Democratic National Committee announced new features on IWillVote.com that help voters easily request and return their ballot by mail, as well as learn important information about the voting process in their state as they make their plan to vote.

The ads highlight Trump’s infamous comments during the 2016 campaign to African American voters — “What do you have to lose?” — and will run for one week.

“The National Newspaper Publishers Association (NNPA) notes with respect and salutes the fact that the DNC has chosen five of our NNPA African American owned newspapers to promote the much needed First National Black Voter Day across five ‘Battleground States.’  The Black Press of America encourages a massive Get-Out-The-Vote starting today across the United States. Black Lives Matter, Black Votes Matter and the Black Press Matters.”

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