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The Pawns of Politics: Where Is My Patronage?

The Pawns of Politics: Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- For more than a year leading up to the recently completed General Elections, I’ve written about Voter Suppression, gerrymandering, the Black vote and voters.  

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Thurgood Marshall College Fund Focuses on Developing Black CEOs

Thurgood Marshall College Fund Focuses on Developing Black CEOs

Developing Black CEOs

According to research conducted by Richard Zweigenhaft, a psychology professor at Guilford College in Greensboro, N.C., though Blacks account for more than 13 percent of the U.S. population, 

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Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Abuse in the Workplace

There is no significant difference in the prevalence of verbal abuse in the workplace between men and women, according to a systematic review of the literature conducted by researchers at the Institut universitaire de santé mentale de Montréal

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The Decision to Handle Rejection

The Decision to Handle Rejection

Rev. Manson B. Johnson

The Big Idea: Endurance is the key to achieving challenging goals in life.“Man’s rejection can be God’s direction.  God sometimes uses the rejection of hateful people to move us to a new place or assignment–where we wouldn’t have thought of going on our own.  

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How to Turn Personal Obstacles into Triumphs

How to Turn Personal Obstacles into Triumphs

(StatePoint) Everyone faces setbacks in life.

While those personal obstacles can lead to disappointing outcomes, they can also be harnessed into personal motivators, say experts. 

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Subscribe to Get GDN Print Edition

Subscribe to Get GDN Print Edition

Print Subscription

 Greater Diversity News (GDN) is a statewide publication with national reach and relevance.  We are a chosen news source for underrepresented and underserved communities in North Carolina.  

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Greenlining Announces Social Media Toolkit for Small Businesses and Nonprofits

Written by Featured Organization on 10 October 2013.

BERKELEY, CALIFORNIA – After learning the hard way what does and doesn’t work in social media, The Greenlining Institute has channeled its experience into a new guide for nonprofit groups, “The Art of Listening: Social Media Toolkit for Nonprofits.” The new guide is designed to be useful for small nonprofits seeking to make an impact with limited staff and resources, as well as for larger organizations.

 

“We started out in social media the way lots of organizations do, thinking we could just throw a few posts on Facebook and Twitter and it would take care of itself,” said Greenlining Institute Communications Director Braelan Murray. “We quickly learned that you need to think strategically, just like with any other form of communications.”

The toolkit walks readers step-by-step through the process of building a social media strategy, from how to design goals and objectives through the nuts and bolts of identifying buzz words and influencers and constructing tweets and Facebook posts, all the way to troubleshooting and damage control. The toolkit is filled with examples and illustrations and includes an extensive glossary and resource list.

“To use social media effectively takes thought and planning, but the paradox is that social media can also be a lot like a conversation with a friend,” said lead author J.C. De Vera, Greenlining’s communications coordinator. “No one likes to be with someone who always talks and never listens. We’ve tried to make the process of listening and engaging via social media as simple and user-friendly as possible, so that even small organizations or those without large budgets can use these tools thoughtfully and effectively.”

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THE GREENLINING INSTITUTE
A Multi-Ethnic Public Policy, Research and Advocacy Institute
www.greenlining.org