You are now being logged in using your Facebook credentials
Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Charlotte, NC (BlackPR.com)

Dorothy Buckhanan Wilson of Milwaukee, Wisconsin, a business executive, was installed as the 2014-2018 International President of Alpha Kappa Alpha Sorority, Incorporated (AKA)

Read More...
Nielsen Expands Communications Leadership Team with Key Media Relations Hire

Nielsen Expands Communications Leadership Team with Key Media Relations Hire

New York (BlackPR.com)

New York (BlackPR.com) -- Nielsen today announced that Andrew McCaskill has joined Nielsen as Senior Vice President, Corporate Communications. He will report to Chief Communications Officer Laura Nelson.

Read More...
Voter Suppression: It’s Mobilization Time

Voter Suppression: It’s Mobilization Time

Written by Peter Grear

With this article we will start detailing the ingredients of a revisable action plan that needs comments and revisions as we move toward the Tuesday, November 4, 2014 General Election.  

Read More...
Las Vegas Comedian James Bean's Candid Account Of His Struggle With Suicide

Las Vegas Comedian James Bean's Candid Account Of His Struggle With Suicide

WHEN THE HUMOR IS GONE

James Bean has shown insight and understanding of the darkest moments of many people’s lives as well as ideas on how one could begin to create a life worth living even out of the depths of despair.” -– Rhonda Duncombe, LMFT, LADC

Read More...
Voter Suppression: NC Black Republican Advisory Board

Voter Suppression: NC Black Republican Advisory Board

Written by Peter Grear

Educate, Organize and Mobilize: I confess that I’m amazed. The Republican National Committee and the Republican Party of North Carolina announced last week that they have launched theNorth Carolina Black Advisory Board (BRAB) 

Read More...
Tips for Managing Stress in Your Life

Tips for Managing Stress in Your Life

Written by State Point

Stress is not only unpleasant; it can be overwhelming, ultimately preventing you from solving the problems that caused the stress in the first place. But getting focused can help you feel happier and be more successful professionally, financially and in your relationships, say experts.

Read More...
Voter Suppression: Defeating it requires two massive efforts

Voter Suppression: Defeating it requires two massive efforts

Written by Peter Grear

For black voters, Benjamin Jealous expressed what I believe to be the critical message for black voters when he said that the best way to overcome massive voter suppression is through a massive wave of voter registration.  Thankfully, the NAACP is putting this theory into action through the Youth Organizing…

Read More...
Black Women are Taking Care of Business

Black Women are Taking Care of Business

Written by Freddie Allen

Instead of breaking the glass ceiling, Black women have increasingly started making their own. According to the Center for American Progress, an independent, nonpartisan progressive institute, Black women are the fastest-growing group of entrepreneurs in the country.

Read More...
Voter Suppression: Is it partisan?

Voter Suppression: Is it partisan?

Written by Peter Grear

Educate, Organize and Mobilize: I’ve been doing commentaries on our Campaign to Defeat Voter Suppression since November, 2013.  Because the right to vote is fundamental to our democracy, I’ve tried to promote a non-partisan theory of voter enfranchisement. 

Read More...
Why vote? ALEC and the Doctrine of Exclusion

Why vote? ALEC and the Doctrine of Exclusion

By Peter Grear

Educate, Organize and Mobilize: Frequently, in going forward it is imperative to examine your history.  In 1638 the Maryland Colony issued a public edict encouraging the separation of the races that became the public policy of America. 

Read More...
Download Greater Diversity News Digital PDF Edition for FREE

Download Greater Diversity News Digital PDF Edition for FREE

FREE Full PDF Edition includes stories not featured on the website

The FREE Full PDF Edition includes stories not featured on the website. No paper, no hasel, read on your laptop or mobile devices. 

Read More...
Frontpage Slideshow | Copyright © 2006-2011 JoomlaWorks Ltd.

Home Page

A Priest, a Cowboy and a Socialite: Why Diversity is Good for Business

Written by Yuwanda Black on 18 December 2009.

A priest, a cowboy and a socialite opened a used bookstore and grossed more than half a million dollars the first year. "What?" you question. "How do these three even know each other. Never mind know each other well enough to go into business together."

In our invented enterprise, it is the diversity of the owners' background that expanded their customer base and fueled growth. If your current customer base is shrinking, overcrowded or just not supporting your business for whatever reason, maybe it's time to diversify. A diverse customer base can enhance your company in three significant ways: increased revenue, ongoing creativity and personal growth.

1. Increased Revenue: In our example, the owners learned of their mutual love of books and dream of opening a bookstore through casual conversation at a wedding. They quickly realized that the idea could be expanded beyond what either one could accomplish alone, providing a greater chance of success.

While doing research for EthnicHomeDecor.com, I discovered that according to the U.S. Census Bureau, by 2050, the average U.S. resident will trace his or her descent to Africa, Asia, the Hispanic world, the Pacific Islands and the Middle East. To remain competitive, small businesses must be aware of the trends that inevitably follow diversity.

Because each owner brought his/her own interests and customer base to the enterprise, they stocked a wide variety of books that attracted customers from all spectrums of the community. If one kind of book was not selling particularly well, the business was sustained because it offered other types.
Through the promotion of theme nights, author readings and community happenings, the bookstore became the town's social commune.

2. Creativity: My mother used to say, "If you want something different, do something different." If you've tried to drum up business doing the same thing, and it's not working; try something new.

In our example, let's say the owners wanted to increase the donation of books. An effective and fun campaign would be to offer a discount to any reader who donated a book different from the genre in which they're buying.
This serves two purposes: 1) it encourages and rewards customer purchases and 2) it increases the donation of all types of books.

Another promotional idea is a campaign featuring readers who tried different types of books and liked them. Testimonials remain an advertising favorite because they are personalized. As these examples illustrate, a diverse customer base provides a wellspring of creativity. The trick for you as an entrepreneur is to cull the ideas that can be used to uniformly unite your customers.

3. Personal Growth: A diverse customer base is not only good for business, it's also good for you personally.

Diversity has to be embraced to flourish. This should be easy for entrepreneurs, because we are, by nature, mavericks. However, we are also human. And whether out of fear or complacency, we sometimes fail to take advantage of opportunities that diversity provides.

In order to compete in a global economy, it is vital that small business owners continually add to their competitive arsenal. This means moving outside of comfort zones (e.g., trying different books, foods and television programs, etc.) to enrich and expand our worlds.

Trying one new thing may not trigger a brainstorm. It's not meant to. The idea is to get used to doing things differently. Once you start to do this on a regular basis, it begins to affect the way you view life.

The bottom line is, you never know where your next great idea is going to come from. So, begin thinking of ways you can utilize diversity in your small business -- marketing ideas, hiring practices, community outreach, et cetera. Diversifying your choices in life increases the opportunity of making a special connection -- personally and professionally.

EthnicHomeDecor.com is an online retailer of soft home furnishings with ethnic themes. Look for its sister site, EthnicVendors.com, soon!

Ethnic Home Decor offers home decor with ethnic themes -- beautiful, affordable and brimming with color! *

 

GDN Link Exchange