You are now being logged in using your Facebook credentials
West Florissant, Mo. Explodes in Protest of Police Shooting, More Than 30 Arrests

West Florissant, Mo. Explodes in Protest of Police Shooting, More Than 30 Arrests

Special to the NNPA from the St. Louis American

The Target parking lot of the Buzz Westfall Shopping Center was filled with dozens and dozens of police vehicles and the area of West Florissant from Jennings to Ferguson was blocked off. Helicopters and tanks –as well as vehicles from a host of area departments – descended on West Florissant as looting and vandalism…

Read More...
Suppress Voting, Impeach Obama and Close HBCUs

Suppress Voting, Impeach Obama and Close HBCUs

By Peter Grear

Our campaign has sought to educate our communities to the point that they would organize and mobilize for a massive voter turnout for the November General Election and beyond. 

Read More...
Risky Situations Increase Women’s Anxiety, Hurt Their Performance Compared to Men

Risky Situations Increase Women’s Anxiety, Hurt Their Performance Compared to Men

Study author Susan R. Fisk

“On the surface, risky situations may not appear to be particularly disadvantageous to women, but these findings suggest otherwise,” 

Read More...
Voter Suppression: An Existential Threat to Democracy

Voter Suppression: An Existential Threat to Democracy

By Peter Grear

To properly understand where we are today, we must look to history, to Black Slavery.  Slavery has existed since the time of ancient civilizations and in its inception was based upon conquerors enslaving the conquered without regards to race.  

Read More...
Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Charlotte, NC (BlackPR.com)

Dorothy Buckhanan Wilson of Milwaukee, Wisconsin, a business executive, was installed as the 2014-2018 International President of Alpha Kappa Alpha Sorority, Incorporated (AKA)

Read More...
Nielsen Expands Communications Leadership Team with Key Media Relations Hire

Nielsen Expands Communications Leadership Team with Key Media Relations Hire

New York (BlackPR.com)

New York (BlackPR.com) -- Nielsen today announced that Andrew McCaskill has joined Nielsen as Senior Vice President, Corporate Communications. He will report to Chief Communications Officer Laura Nelson.

Read More...
Voter Suppression: It’s Mobilization Time

Voter Suppression: It’s Mobilization Time

Written by Peter Grear

With this article we will start detailing the ingredients of a revisable action plan that needs comments and revisions as we move toward the Tuesday, November 4, 2014 General Election.  

Read More...
Voter Suppression: NC Black Republican Advisory Board

Voter Suppression: NC Black Republican Advisory Board

Written by Peter Grear

Educate, Organize and Mobilize: I confess that I’m amazed. The Republican National Committee and the Republican Party of North Carolina announced last week that they have launched theNorth Carolina Black Advisory Board (BRAB) 

Read More...
Frontpage Slideshow | Copyright © 2006-2011 JoomlaWorks Ltd.

Additional Incentives Would Aid Toyota's Comeback, PR Researcher Says

Written by Dick Jones Communications on 15 February 2010.

A source on the PR nightmare facing Toyota is Renita Coleman, a Johnson Legacy Scholar of the Arthur W. Page Center for Integrity in Public Communication.

The Arthur W. Page Center for Integrity in Public Communication is a research center founded in 2004 to study and advance ethics and responsibility in corporate communication and other forms of public communication. Scholars are awarded grants for research on public communication.

Recently, Coleman co-authored a paper about the ethics of PR professionals. Please feel free to use these comments below from Coleman or contact her directly for any follow up questions you might have.

”I think Toyota’s mistake was in not acting faster on the problem,” said Coleman. “There’s not much to be done now except resolve to act quickly on everything and apologize, which they have done. That was a very good move on their part. Unfortunately, every car manufacturer is going to have problems, recalls, etc., and that hurts. They all recover, but there is a very painful short-term loss. They can mitigate some of that by continuing to be transparent, honest, and doing it quickly.”

“I know there is probably a lot of internal conflict going on with the PR people advising the above, and the lawyers telling them not to say anything. I think they could go a long way toward getting their reputation back by offering some above-and-beyond type of incentive for people who are still going to be leery of their cars.

“There will always be people whose fears are irrational and their understanding of risk is skewed, but it doesn’t help to dismiss them publicly. Certainly they should at least give people loaner cars or rentals until the dealer can get around to fixing their car. I don’t know what would be feasible, but I know that when a business does something a little extra for me after a bad experience, I am impressed and a customer for life. From an ethics point of view, I think the best approach is to put themselves in their customers’ shoes and do for their customers what they want done for them. Of course, modestly publicize their good deeds. Toyota makes a great car and they will bounce back. Look at Tylenol.”

Dick Jones Communications helps the Arthur W. Page Center with its public affairs work.

GDN Link Exchange