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Voter Outreach

Voter Outreach

Concepts, strategies and objectives to move voters to action

Written by Peter Grear Educate, Organize and Mobilize: Each week over the past several months I’ve written about various aspects of voter suppression with the purpose of explaining its concepts,…

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Keatts A Keeper For New-Look Seahawks

Keatts A Keeper For New-Look Seahawks

New Head Men’s Basketball Coach was all smiles

New Head Men’s Basketball Coach was all smiles at Trask Coliseum. WILMINGTON, NC – Boldly proclaiming, “I’m a winner,” and promising “an exciting brand of basketball” newly-christened UNCW head men’s basketball coach Kevin Keatts said Tuesday that a new day in Seahawk basketball has arrived.

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Lied-to Children More Likely to Cheat and Lie

Lied-to Children More Likely to Cheat and Lie

The study tested 186 children ages 3 to 7

The study tested 186 children ages 3 to 7 in a temptation-resistance paradigm. Approximately half of the children were lied to by an experimenter, who said there was “a huge bowl of candy in the next room” but quickly confessed this was just a ruse to get the child to come play a game. 

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Unconscious Mind Can Detect a Liar When Conscious Mind Fails

Unconscious Mind Can Detect a Liar When Conscious Mind Fails

The unconscious mind could catch a liar

“We set out to test whether the unconscious mind could catch a liar – even when the conscious mind failed,” says ten Brinke. Along with Berkeley-Haas Assistant Professor Dana R. Carney, lead author ten Brinke and Dayna Stimson (BS 2013, Psychology), hypothesized that these seemingly paradoxical findings may be accounted for by unconscious mental processes.

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Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

North Carolina Alliance of Black Elected Officials

Written by Peter Grear, Esq.  Since August 2013 I've continued to ask myself "what would an effective campaign to defeat voter suppression look like?” Well, on Friday, February 14, 2014, Valentine's Day, I got my answer from Richard Hooker, President of the…

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Download Greater Diversity News Digital PDF Edition for FREE

Download Greater Diversity News Digital PDF Edition for FREE

FREE Full PDF Edition includes stories not featured on the website

The FREE Full PDF Edition includes stories not featured on the website. No paper, no hasel, read on your laptop or mobile devices. 

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Additional Incentives Would Aid Toyota's Comeback, PR Researcher Says

Written by Dick Jones Communications on 15 February 2010.

A source on the PR nightmare facing Toyota is Renita Coleman, a Johnson Legacy Scholar of the Arthur W. Page Center for Integrity in Public Communication.

The Arthur W. Page Center for Integrity in Public Communication is a research center founded in 2004 to study and advance ethics and responsibility in corporate communication and other forms of public communication. Scholars are awarded grants for research on public communication.

Recently, Coleman co-authored a paper about the ethics of PR professionals. Please feel free to use these comments below from Coleman or contact her directly for any follow up questions you might have.

”I think Toyota’s mistake was in not acting faster on the problem,” said Coleman. “There’s not much to be done now except resolve to act quickly on everything and apologize, which they have done. That was a very good move on their part. Unfortunately, every car manufacturer is going to have problems, recalls, etc., and that hurts. They all recover, but there is a very painful short-term loss. They can mitigate some of that by continuing to be transparent, honest, and doing it quickly.”

“I know there is probably a lot of internal conflict going on with the PR people advising the above, and the lawyers telling them not to say anything. I think they could go a long way toward getting their reputation back by offering some above-and-beyond type of incentive for people who are still going to be leery of their cars.

“There will always be people whose fears are irrational and their understanding of risk is skewed, but it doesn’t help to dismiss them publicly. Certainly they should at least give people loaner cars or rentals until the dealer can get around to fixing their car. I don’t know what would be feasible, but I know that when a business does something a little extra for me after a bad experience, I am impressed and a customer for life. From an ethics point of view, I think the best approach is to put themselves in their customers’ shoes and do for their customers what they want done for them. Of course, modestly publicize their good deeds. Toyota makes a great car and they will bounce back. Look at Tylenol.”

Dick Jones Communications helps the Arthur W. Page Center with its public affairs work.