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Voter Outreach

Voter Outreach

Concepts, strategies and objectives to move voters to action

Written by Peter Grear Educate, Organize and Mobilize: Each week over the past several months I’ve written about various aspects of voter suppression with the purpose of explaining its concepts,…

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Keatts A Keeper For New-Look Seahawks

Keatts A Keeper For New-Look Seahawks

New Head Men’s Basketball Coach was all smiles

New Head Men’s Basketball Coach was all smiles at Trask Coliseum. WILMINGTON, NC – Boldly proclaiming, “I’m a winner,” and promising “an exciting brand of basketball” newly-christened UNCW head men’s basketball coach Kevin Keatts said Tuesday that a new day in Seahawk basketball has arrived.

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Lied-to Children More Likely to Cheat and Lie

Lied-to Children More Likely to Cheat and Lie

The study tested 186 children ages 3 to 7

The study tested 186 children ages 3 to 7 in a temptation-resistance paradigm. Approximately half of the children were lied to by an experimenter, who said there was “a huge bowl of candy in the next room” but quickly confessed this was just a ruse to get the child to come play a game. 

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Unconscious Mind Can Detect a Liar When Conscious Mind Fails

Unconscious Mind Can Detect a Liar When Conscious Mind Fails

The unconscious mind could catch a liar

“We set out to test whether the unconscious mind could catch a liar – even when the conscious mind failed,” says ten Brinke. Along with Berkeley-Haas Assistant Professor Dana R. Carney, lead author ten Brinke and Dayna Stimson (BS 2013, Psychology), hypothesized that these seemingly paradoxical findings may be accounted for by unconscious mental processes.

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Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

Alliance of North Carolina Black Elected Officials: Educate, Organize, and Mobilize

North Carolina Alliance of Black Elected Officials

Written by Peter Grear, Esq.  Since August 2013 I've continued to ask myself "what would an effective campaign to defeat voter suppression look like?” Well, on Friday, February 14, 2014, Valentine's Day, I got my answer from Richard Hooker, President of the…

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Download Greater Diversity News Digital PDF Edition for FREE

Download Greater Diversity News Digital PDF Edition for FREE

FREE Full PDF Edition includes stories not featured on the website

The FREE Full PDF Edition includes stories not featured on the website. No paper, no hasel, read on your laptop or mobile devices. 

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Black is the New Green: Marketing to Affluent African Americans

Written by BLACK PRWIRE on 15 March 2010.

New Book Advises Brands on How to Tap into the Affluent African Americans $87 Billion in Spending Power

Black is the New Green, (www.blackisthenewgreenthebook.com), the exciting new book by Leonard E. Burnett Jr. and Andrea Hoffman (publication date 3/16/10) teaches readers how to best target the $87.3 billion buying power of the affluent African American community, a segment that can no longer be overlooked.

While blue chip brands including Gucci, Sony Electronics and Aston Martin have embraced this rich buying segment, other brands neglect to target this under-appreciated and overlooked demographic, leaving money on the table. Black is the New Green illustrates how to embrace this market, boost bottom line and accomplish this lucrative goal in an affordable, measurable way.

This is an exciting time for Luxury brands. With research to support that they can reach affluent African Americans on and offline, affordably and measurably, the book helps readers avoid missteps, mistakes and misperceptions so that marketing efforts can translate into sales, said Co-Author Andrea Hoffman, founder and CEO of Diversity Affluence, a research, marketing communications and business development consultancy that helps executives market to affluent ethnic consumers.

Current economic challenges have led smart marketers to focus on new consumers with untapped spending power," said Co-Author Len Burnett, co-CEO and Group Publisher of Uptown Media Group and VIBE Lifestyle Network.” The affluent African American community has been a well kept secret for too long.

Black is the New Green, published by Palgrave Macmillan ($35.00; Hardcover; ISBN-10: 0-230-61684-4; ISBN-13: 978-0-230-61684-4) hits bookstores on March 16.

To book an interview with Len Burnett or Andrea Hoffman, please contact Karen Hertz at Karen@squeakywheelpromotions.com or 914.393.6971.

Leonard E. Burnett, Jr. is co-CEO and Group Publisher of Uptown Media Group and VIBE Lifestyle Network. UPTOWN Magazine is a bi-monthly publication focusing on the lifestyle and culture of affluent African Americans. Len is a pioneer in the urban media space, transforming marketer’s perceptions of the importance of reaching the underserved urban audience for twenty years.

Andrea Hoffman is founder and CEO of Diversity Affluence, a research, marketing communications and business development consultancy that helps brand managers, marketers, agencies, entrepreneurs and business development and media executives to understand and market to affluent ethnic consumers.