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Allstate Gospel Superfest Battle of the Bands New Talent Search to Return in August!

Allstate Gospel Superfest Battle of the Bands New Talent Search to Return in August!

Producers of the Allstate Gospel Superfest

The Allstate Gospel Superfest Battle of the Bands New Talent Search to Return in August!- Jacksonville, Memphis & Washington, DC Chosen to Host the 2014 Competitions -(BLACK PR WIRE) – Cincinnati, OH – Producers of the Allstate Gospel Superfest will conduct its sixth annual new talent initiative in three major U.S. cities this coming…

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Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Charlotte, NC (BlackPR.com)

Dorothy Buckhanan Wilson of Milwaukee, Wisconsin, a business executive, was installed as the 2014-2018 International President of Alpha Kappa Alpha Sorority, Incorporated (AKA)

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Nielsen Expands Communications Leadership Team with Key Media Relations Hire

Nielsen Expands Communications Leadership Team with Key Media Relations Hire

New York (BlackPR.com)

New York (BlackPR.com) -- Nielsen today announced that Andrew McCaskill has joined Nielsen as Senior Vice President, Corporate Communications. He will report to Chief Communications Officer Laura Nelson.

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Voter Suppression: It’s Mobilization Time

Voter Suppression: It’s Mobilization Time

Written by Peter Grear

With this article we will start detailing the ingredients of a revisable action plan that needs comments and revisions as we move toward the Tuesday, November 4, 2014 General Election.  

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Las Vegas Comedian James Bean's Candid Account Of His Struggle With Suicide

Las Vegas Comedian James Bean's Candid Account Of His Struggle With Suicide

WHEN THE HUMOR IS GONE

James Bean has shown insight and understanding of the darkest moments of many people’s lives as well as ideas on how one could begin to create a life worth living even out of the depths of despair.” -– Rhonda Duncombe, LMFT, LADC

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Voter Suppression: NC Black Republican Advisory Board

Voter Suppression: NC Black Republican Advisory Board

Written by Peter Grear

Educate, Organize and Mobilize: I confess that I’m amazed. The Republican National Committee and the Republican Party of North Carolina announced last week that they have launched theNorth Carolina Black Advisory Board (BRAB) 

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Tips for Managing Stress in Your Life

Tips for Managing Stress in Your Life

Written by State Point

Stress is not only unpleasant; it can be overwhelming, ultimately preventing you from solving the problems that caused the stress in the first place. But getting focused can help you feel happier and be more successful professionally, financially and in your relationships, say experts.

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Voter Suppression: Defeating it requires two massive efforts

Voter Suppression: Defeating it requires two massive efforts

Written by Peter Grear

For black voters, Benjamin Jealous expressed what I believe to be the critical message for black voters when he said that the best way to overcome massive voter suppression is through a massive wave of voter registration.  Thankfully, the NAACP is putting this theory into action through the Youth Organizing…

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Black Women are Taking Care of Business

Black Women are Taking Care of Business

Written by Freddie Allen

Instead of breaking the glass ceiling, Black women have increasingly started making their own. According to the Center for American Progress, an independent, nonpartisan progressive institute, Black women are the fastest-growing group of entrepreneurs in the country.

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Voter Suppression: Is it partisan?

Voter Suppression: Is it partisan?

Written by Peter Grear

Educate, Organize and Mobilize: I’ve been doing commentaries on our Campaign to Defeat Voter Suppression since November, 2013.  Because the right to vote is fundamental to our democracy, I’ve tried to promote a non-partisan theory of voter enfranchisement. 

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Why vote? ALEC and the Doctrine of Exclusion

Why vote? ALEC and the Doctrine of Exclusion

By Peter Grear

Educate, Organize and Mobilize: Frequently, in going forward it is imperative to examine your history.  In 1638 the Maryland Colony issued a public edict encouraging the separation of the races that became the public policy of America. 

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Download Greater Diversity News Digital PDF Edition for FREE

Download Greater Diversity News Digital PDF Edition for FREE

FREE Full PDF Edition includes stories not featured on the website

The FREE Full PDF Edition includes stories not featured on the website. No paper, no hasel, read on your laptop or mobile devices. 

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Strolling Down the Beauty Aisles

Written by Cheryl Pearson-McNeil NNPA Columnist on 24 June 2013.

When it comes to looking good, staying on top of your game, and making sure your pursuit of beauty is on point, you know the African-American community has that covered. Nielsen’s latest insights highlight hair and skin beauty purchases and behavior, by the numbers among African-Americans and other ethnic groups in the U.S. and Canada in a recent NielsenWire Post titled. “ Looking Good: Appealing to Ethnic Consumers in the Beauty Aisle.”

Ladies, I’m talking to all of us here.  Whether we wear our lovely tresses straight, in locks, curled or rock a natural, cute afro-puff – God-given or store-bought – we all want to make sure we look presentable and feel good about ourselves, and will spend our last dime to do so. And, no, even though we usually think of women when we talk about hair care and beauty, women don’t corner the market on giving attention to good looks.  You’ve likely heard the word, metrosexual, coined about 10 years ago to describe men who pay attention to the way they look.  It’s ok to ‘fess up, guys.  And, I think most women appreciate a man who takes care of himself in this department, right ladies?

As African-American consumers, we are 43 million strong, representing just under 14 percent of the population, and we spend more than  900 percent more on ethnic hair and beauty products than any other ethnic group in the U.S. More and more companies are beginning to pay attention. Have you noticed the increase of non-ethnic brands that now offer a “natural” hair care line?

We also pay close attention to our skin, according the post.  African-American consumers purchase skin bleaching products at a rate of a whopping 434 percent more than the general population.  And before you jump to conclusions, this isn’t necessarily about reinventing ourselves. This is primarily about erasing blemishes, lightening age spots or even out skin tones. We purchase more hand lotion, body lotion and all-purpose skin creams than the general population: 54 percent and 40 percent respectively. We are 58 percent less likely to purchase suntan preparations or sunscreens and sunblock products. Here’s an instance where there are opportunities for marketers in some of these categories because there is opportunity for market growth, particularly in the suntan preparations category.

I have girlfriends who slather themselves with baby oil before baking in the sun – unprotected.  Most of us now know (but still may ignore) that Blacks are not immune to sun damage – and that all skin can burn – this could be an opportunity for a wide-reaching education campaign for the companies that manufacture sunscreens and sunblocks.  (Even if you’re not afraid of sunburn or skin cancer, what about premature wrinkling or skin that could turn to a consistency that feels like leather from years of over-exposure?  I’m just saying).  As a matter of fact, now I can get a tan right in my bathroom –without even being exposed to sunlight. I use gradual tanning lotions which have SPF already included. This way, I can protect my skin and have the luxurious bronzing color highlights that I want.

So, you see, beauty is in the eyes of the beholder. It is imperative that you choose companies who have your best interests, needs front and center. You’ve got to make sure you have nothing but the best with you on your pursuit of beauty.  Please take this into consideration the next time you stroll down those beauty aisles. This time, you’ll just be better equipped with additional knowledge in tow. •


Cheryl Pearson-McNeil is senior vice president of Public Affairs and Government Relations for Nielsen. For more information and studies go to www.nielsenwire.com




Read more: http://www.nnpa.org/news/business/strolling-down-the-beauty-aisles-by-cheryl-pearson-mcneil/#ixzz2WVCWxO00

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