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Honey Brown Hope Foundation Rakes in National, State and Local Recognition

Honey Brown Hope Foundation Rakes in National, State and Local Recognition

Honey Brown Hope Foundation

Houston, TX — The Honey Brown Hope Foundation, a nationally recognized, award-winning 501(c)3 non-profit that has served youth and their families for over two decades, announced today that it is thankful this holiday season for recently being recognized for its civil rights

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Community Empowerment: Black Chambers of Commerce Where Is My Patronage?

Community Empowerment: Black Chambers of Commerce Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- Back in September I wrote an article entitled, Voter Suppression: Creating Black Wealth.  The impetus for that article was a commentary written by Earl G. Graves, Sr., Publisher of Black Enterprise. 

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Employees of Small, Locally-Owned Businesses Have More Company Loyalty

Employees of Small, Locally-Owned Businesses Have More Company Loyalty

loyalty to employers

Employees who work at small, locally owned businesses have the highest level of loyalty to their employers — and for rural workers, size and ownership of their company figure even more into their commitment than job satisfaction does

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The Pawns of Politics: Where Is My Patronage?

The Pawns of Politics: Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- For more than a year leading up to the recently completed General Elections, I’ve written about Voter Suppression, gerrymandering, the Black vote and voters.  

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Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Abuse in the Workplace

There is no significant difference in the prevalence of verbal abuse in the workplace between men and women, according to a systematic review of the literature conducted by researchers at the Institut universitaire de santé mentale de Montréal

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The Decision to Handle Rejection

The Decision to Handle Rejection

Rev. Manson B. Johnson

The Big Idea: Endurance is the key to achieving challenging goals in life.“Man’s rejection can be God’s direction.  God sometimes uses the rejection of hateful people to move us to a new place or assignment–where we wouldn’t have thought of going on our own.  

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Subscribe to Get GDN Print Edition

Subscribe to Get GDN Print Edition

Print Subscription

 Greater Diversity News (GDN) is a statewide publication with national reach and relevance.  We are a chosen news source for underrepresented and underserved communities in North Carolina.  

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Cosmetics Company Owner Loves the Skin Blacks are in

Written by Brittney M. Walker  on 12 September 2011.

Women of color know their skin is a little different and many mainstream products don’t seem to address the issues they typically have.  For 20 years, one man has been catering to the skin needs of women, men and even babies. Iheatu Obioha started Bluefield, a skin-care manufacturing company, in 1989.   But his business was primarily in Africa.  After winning a large customer base on the continent, he decided to expand his line of products in the States, establishing the Clear Essence skin care and cosmetics line.

Cheri Pettiford, director of marketing, has seen the company grow.  She says Obioha had diversity in mind when he created his line of skin care and cosmetic products, because he understood the unique needs of different complexions.

“The goal is to get the products in the hands of as many people of color as possible,” she said. “We are in different continents and countries, including Asia because we are addressing the needs of many people of color.”

Obioha thought about almost everything, from soaps and washes to oils and creams. Clear Essence products help relieve acne, stretch marks, skin discoloration and saggy skin.

From the start, Obioha has practiced self-reliance, especially when banks didn’t believe in him or his product.  Loans weren’t always available to keep his business going, but he was patient and trudged through the tough times.

“Banks do not lend money without a collateral and there are three types of collateral readily acceptable to banks: guarantee from a rich uncle, equity in real estate, bonds and stocks, all of the value of the required loan amount, “Obioha said.  â€śSince Black folk are not major players in all these three areas, Black business will find it difficult to borrow funds from banks.”


And that was Obioha’s problem, too, despite his strong following and promising product.

Now his company operates its own manufacturing facility in Ontario, Calif., and distributes to stores worldwide.  But with his success over the years, he’s had bouts of temptation to sell the company.

According to his right-hand woman, Obioha has been approached by other businesses that have expressed an interest in buying him out, but nothing ever came to fruition.

In the meantime, while business continues to flourish, the company is currently implementing an African American youth international internship program.

In the summer of 2012, Clear Essence will send a group of students from historically Black colleges to Africa to participate in month-long internships in various fields, including banking, business and manufacturing.

Obioha is practicing the principles the late Marcus Garvey practiced, teaching self-sufficiency and helping Black people get back to Africa.

In this pursuit, the company will also launch a sweepstakes in January 2012 to send someone to the Motherland.  The winner will indulge at the Clear Essence California Spa and Wellness Resort in Ikoyi, Lagos, Nigeria.  The spa features 18 luxury suites and is considered one of the finest hotels in the region.  The drawing will take place in February.  For more information, visit clearessence.com or call 1-800-423-0306.

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