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Allstate Gospel Superfest Battle of the Bands New Talent Search to Return in August!

Allstate Gospel Superfest Battle of the Bands New Talent Search to Return in August!

Producers of the Allstate Gospel Superfest

The Allstate Gospel Superfest Battle of the Bands New Talent Search to Return in August!- Jacksonville, Memphis & Washington, DC Chosen to Host the 2014 Competitions -(BLACK PR WIRE) – Cincinnati, OH – Producers of the Allstate Gospel Superfest will conduct its sixth annual new talent initiative in three major U.S. cities this coming…

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Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Dorothy Buckhanan Wilson Installed as International President of Alpha Kappa Alpha Sorority, Incorporated

Charlotte, NC (BlackPR.com)

Dorothy Buckhanan Wilson of Milwaukee, Wisconsin, a business executive, was installed as the 2014-2018 International President of Alpha Kappa Alpha Sorority, Incorporated (AKA)

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Nielsen Expands Communications Leadership Team with Key Media Relations Hire

Nielsen Expands Communications Leadership Team with Key Media Relations Hire

New York (BlackPR.com)

New York (BlackPR.com) -- Nielsen today announced that Andrew McCaskill has joined Nielsen as Senior Vice President, Corporate Communications. He will report to Chief Communications Officer Laura Nelson.

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Voter Suppression: It’s Mobilization Time

Voter Suppression: It’s Mobilization Time

Written by Peter Grear

With this article we will start detailing the ingredients of a revisable action plan that needs comments and revisions as we move toward the Tuesday, November 4, 2014 General Election.  

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Las Vegas Comedian James Bean's Candid Account Of His Struggle With Suicide

Las Vegas Comedian James Bean's Candid Account Of His Struggle With Suicide

WHEN THE HUMOR IS GONE

James Bean has shown insight and understanding of the darkest moments of many people’s lives as well as ideas on how one could begin to create a life worth living even out of the depths of despair.” -– Rhonda Duncombe, LMFT, LADC

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Voter Suppression: NC Black Republican Advisory Board

Voter Suppression: NC Black Republican Advisory Board

Written by Peter Grear

Educate, Organize and Mobilize: I confess that I’m amazed. The Republican National Committee and the Republican Party of North Carolina announced last week that they have launched theNorth Carolina Black Advisory Board (BRAB) 

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Tips for Managing Stress in Your Life

Tips for Managing Stress in Your Life

Written by State Point

Stress is not only unpleasant; it can be overwhelming, ultimately preventing you from solving the problems that caused the stress in the first place. But getting focused can help you feel happier and be more successful professionally, financially and in your relationships, say experts.

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Voter Suppression: Defeating it requires two massive efforts

Voter Suppression: Defeating it requires two massive efforts

Written by Peter Grear

For black voters, Benjamin Jealous expressed what I believe to be the critical message for black voters when he said that the best way to overcome massive voter suppression is through a massive wave of voter registration.  Thankfully, the NAACP is putting this theory into action through the Youth Organizing…

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Black Women are Taking Care of Business

Black Women are Taking Care of Business

Written by Freddie Allen

Instead of breaking the glass ceiling, Black women have increasingly started making their own. According to the Center for American Progress, an independent, nonpartisan progressive institute, Black women are the fastest-growing group of entrepreneurs in the country.

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Voter Suppression: Is it partisan?

Voter Suppression: Is it partisan?

Written by Peter Grear

Educate, Organize and Mobilize: I’ve been doing commentaries on our Campaign to Defeat Voter Suppression since November, 2013.  Because the right to vote is fundamental to our democracy, I’ve tried to promote a non-partisan theory of voter enfranchisement. 

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Why vote? ALEC and the Doctrine of Exclusion

Why vote? ALEC and the Doctrine of Exclusion

By Peter Grear

Educate, Organize and Mobilize: Frequently, in going forward it is imperative to examine your history.  In 1638 the Maryland Colony issued a public edict encouraging the separation of the races that became the public policy of America. 

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Download Greater Diversity News Digital PDF Edition for FREE

Download Greater Diversity News Digital PDF Edition for FREE

FREE Full PDF Edition includes stories not featured on the website

The FREE Full PDF Edition includes stories not featured on the website. No paper, no hasel, read on your laptop or mobile devices. 

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Greater Diversity Tech News : A Comprehensive Online Marketing Strategy

Written by John Travis Holt on 12 March 2012.

Business owner's question: Our website is a plumbers website. The account has already been set up by Google and I am looking for someone to manage the account. The campaigns need tweaking and we are trying to get on the first page of Google and keep it there. Could you tell me how many hours a month you would need to manage the account ? Would we get monthly reports of the performance of our Adwords account. Is their any guarantees and assurances you can give us? 

Greater Diversity Tech News' Expert Advice

A reputable Web services company can give you some solid numbers for organic ranking, prepare a strategy to improve ranking, and certainly provide reports with lots of data to help refine your site and understand your visitors' behavior. Using Google Analytics - a free visitor tracking service - should be included as part of any AdWords campaign. However, because no one really knows how Google ranks site listings, a guarantee would not be honest for organic/nonpaid Search Engine Optimization (SEO) ranking on page one. Any company that guarantees page ranking is not being honest.  There are several tricks of the trade that can increase quality points of your site and get you high ranking for free, but competition can make that difficult and the strategies have to be legitimate - no sneaky tricks ever work long.  Google will kick you out of the system if they suspect false content or the like.  Alternatively, AdWords is a paid service. Your page placement is based on the amount you area willing to pay for the spot. If you pay more than your competition then you will get top billing.  Your AdWords budget and the number of others competing for your top page one spot will determine what page you are on. No guess work there. We can tell quickly if your expense is getting you some return with the reports. And if potential clients are abandoning your site after clicking the ad. All vital to making the AdWords campaign profitable.

A reputable Web services company would also need to review your site to be sure it is converting visits into clients - no Adwords campaign can do that for you. You must have a solid website that inspires confidence. It's a comprehensive marketing strategy, and should not be done without considering all of these factors or your money could be wasted. ROI on AdWords is key to justifying the expense. There are many reports available to determine how much revenue comes from the campaign, and these could be generated at anytime. I recommend weekly reports - not monthly. Most web services packages for managing all aspects of this type of campaign tracking would be a monthly flat fee around $225, with possible discounts for general site updates and maintenance, which you should ask for to help offset expenses that will  be required as data indicates weaknesses in your site development and design. Google ranking and Search Engine Optimization (SEO) is a plan that must be carefully managed over a at least a three month period to see solid returns. There are no magic bullets.

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