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Honey Brown Hope Foundation Rakes in National, State and Local Recognition

Honey Brown Hope Foundation Rakes in National, State and Local Recognition

Honey Brown Hope Foundation

Houston, TX — The Honey Brown Hope Foundation, a nationally recognized, award-winning 501(c)3 non-profit that has served youth and their families for over two decades, announced today that it is thankful this holiday season for recently being recognized for its civil rights

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Community Empowerment: Black Chambers of Commerce Where Is My Patronage?

Community Empowerment: Black Chambers of Commerce Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- Back in September I wrote an article entitled, Voter Suppression: Creating Black Wealth.  The impetus for that article was a commentary written by Earl G. Graves, Sr., Publisher of Black Enterprise. 

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Employees of Small, Locally-Owned Businesses Have More Company Loyalty

Employees of Small, Locally-Owned Businesses Have More Company Loyalty

loyalty to employers

Employees who work at small, locally owned businesses have the highest level of loyalty to their employers — and for rural workers, size and ownership of their company figure even more into their commitment than job satisfaction does

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The Pawns of Politics: Where Is My Patronage?

The Pawns of Politics: Where Is My Patronage?

Peter Grear

Educate, organize and mobilize -- For more than a year leading up to the recently completed General Elections, I’ve written about Voter Suppression, gerrymandering, the Black vote and voters.  

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Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Verbal Abuse in the Workplace: Are Men or Women Most at Risk?

Abuse in the Workplace

There is no significant difference in the prevalence of verbal abuse in the workplace between men and women, according to a systematic review of the literature conducted by researchers at the Institut universitaire de santé mentale de Montréal

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The Decision to Handle Rejection

The Decision to Handle Rejection

Rev. Manson B. Johnson

The Big Idea: Endurance is the key to achieving challenging goals in life.“Man’s rejection can be God’s direction.  God sometimes uses the rejection of hateful people to move us to a new place or assignment–where we wouldn’t have thought of going on our own.  

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Subscribe to Get GDN Print Edition

Subscribe to Get GDN Print Edition

Print Subscription

 Greater Diversity News (GDN) is a statewide publication with national reach and relevance.  We are a chosen news source for underrepresented and underserved communities in North Carolina.  

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The Power of the Hispanic Dollar

Written by Featured Organization on 13 August 2012.

Hispanics have quietly become the new “Super Spender”. There has been an increase in the cultural influence of the Hispanic community. Shopping centers and grocery stores are being built, targeting Hispanics. For many Hispanics, their culture and heritage is a major influence. They don’t shy away from tradition, instead they embrace it. They are looking, searching, seeking for the same ingredients Abuela used to prepare meals or for the beautiful lace dresses for their daughters. Marketers need to pay attention and do what it takes to earn the Hispanic dollar. According to the U.S. census surveys, the Hispanic community spent $490 billion in 2000. It has now surged to $1.1 trillion and expected to grow up to 48 percent by 2015.

Over the past decade we have seen more Hispanics on television and headlining television shows. Modern Family, Wizards of Waverly Place and George Lopezare all successful sitcoms on major networks (ABC, Disney, ABC respectively). Other networks are also looking for ways to connect to this growing demographic.

Goya Foods is the largest Hispanic-owned food company in the United States. In 2011, the company was recognized for over 75 years of success and commitment to the America Dream, by President Barak Obama. The company is also joining forces with First Lady Michelle Obama on her “Let’s Move!” initiative . They are committing resources to promote the USDA’s MyPlate or MiPlato, to remind families about making healthy meal choices. Goya has found a way to infuse Latino diversity in the general marketplace.
The market is increasing for Hispanics and so is their buying power. Just look, the mayor of Los Angeles, California, Antonio Villaraigosa,
the country’s second highest ranking city (by population and rank) is Latino. Hispanics are leaving their footprint in America and are waiting for marketers to catch up.