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Black is the New Green: Marketing to Affluent African Americans

Written by BLACK PRWIRE on Monday, 15 March 2010 01:55.

New Book Advises Brands on How to Tap into the Affluent African Americans $87 Billion in Spending Power

Black is the New Green, (www.blackisthenewgreenthebook.com), the exciting new book by Leonard E. Burnett Jr. and Andrea Hoffman (publication date 3/16/10) teaches readers how to best target the $87.3 billion buying power of the affluent African American community, a segment that can no longer be overlooked.

While blue chip brands including Gucci, Sony Electronics and Aston Martin have embraced this rich buying segment, other brands neglect to target this under-appreciated and overlooked demographic, leaving money on the table. Black is the New Green illustrates how to embrace this market, boost bottom line and accomplish this lucrative goal in an affordable, measurable way.

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Band of Sisters Author Kirsten Holmstedt appears at UNC Wilmington

Written by UNCW Women’s Studies & Resource Center on Monday, 15 March 2010 01:29.

They may have left the war, but the war will never leave them . . .

Kirsten Holmstedt, a graduate of the University of North Carolina Wilmington and author of two award-winning books, will speak in the university’s Lumina Theater at 7 p.m. Thursday, March 18. She will be joined by three female Marines who served in Iraq. The event is free and open to the public.

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Research Counters Risky Image of Popular Financial Investments

Written by Virginia Tech (Virginia Polytechnic Institute and State University) on Friday, 12 March 2010 13:29.

They have been called “financial weapons of mass destruction” and blamed for a number of catastrophic losses and bankruptcies. New research by a finance professor at Virginia Tech’s Pamplin College of Business, however, counters the popular perception of derivatives as dangerous tools and investments.

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Managing Expectations Is Crucial as High Unemployment Persists, Says Expert

Written by University of Alabama at Birmingham on Friday, 12 March 2010 13:26.

Unrealistic expectations amid the country’s continued unemployment struggles are a double-edged sword that can cut equally into the well-being of job seekers and the companies that hire them, says a University of Alabama at Birmingham (UAB) strategic management expert.

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Investors and Ideas Will Meet at U.Va. Venture Summit

Written by University of Virginia on Friday, 12 March 2010 13:23.

The University of Virginia, which last year hosted a summit that brought together venture capitalists representing nearly $20 billion in active capital funds, will hold its Second Annual Venture Summit on March 25 and 26.

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CFW/DVC Conducts Information Sessions for Grant Applicants

Written by North Carolina Council for Women/Domestic Violence Commission on Sunday, 07 March 2010 22:15.

The N.C. Council for Women/Domestic Violence Commission will present a series of information sessions this month to assist agencies interested in applying for future grant funding. All sessions will be held from 10 a.m. to 3 p.m. Sessions are free and open to the public, but advance registration is requested.

DISPLACED HOMEMAKER/DIVORCE FILING FEE GRANT APPLICATION
Registration for the first session, to be held Thursday at Catawba County Community College in Hickory, has met capacity and is closed. Remaining sessions include:

Date: March 17
Location: Craven Community College, 800 College Court, New Bern. Session will be held in Training Room 102.

Date: March 19
Location: 313 Chapanoake Road, Suite 201, Raleigh. (Look for the “pink” building and enter from the left side of the building.)

DOMESTIC VIOLENCE/MARRIAGE LICENSE FEE AND SEXUAL ASSAULT GRANT APPLICATION

Date: March 24
Location: 313 Chapanoake Road, Suite 201, Raleigh. (Look for the “pink” building and enter from the left side of the building.)

For information, visit the CFW/DVC website <http://www.nccfwdvc.com/> or call 919-733-2455.

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The Trouble with Women’s History Month

Written by Maureen Costello on Friday, 05 March 2010 04:12.

women in U.S. historyThe trouble with Women’s History Month - with all these special months - is that they encourage people to think that problems have been solved. The female heroes of yesterday are acknowledged, the debt paid and the slate wiped clean.

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'Main St.' Economic Conditions Misread by GDP

Written by University of Maryland, College Park on Friday, 26 February 2010 01:01.

Traditional gauges of economic activity severely overstate the standard of living as experienced on Main Street, say University of Maryland researchers, who have worked with their state officials to apply a more accurate and greener index.

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How to Manage Generational Clash in the Workplace

Written by Saint Joseph's University on Friday, 26 February 2010 00:12.

You’re on vacation in the Bahamas and your colleague e-mails you a question about the report she is scheduled to present to the board later that day. With your Blackberry close at hand, you quickly answer her message and get back to your hot rock massage.

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International Conference for Young Women Affected by Breast Cancer Reaches 10 Year Milestone

Written by Conference for Young Women Affected by Breast Cancer on Thursday, 18 February 2010 14:43.

Breast Cancer Reaches 10 Year Milestone 2010 marks the 10th anniversary of the only international conference dedicated to the critical issues of young breast cancer survivors and those who care about them. Nearly 1,000 young breast cancer survivors, caregivers and medical professionals from around the world are expected to attend the 10th Annual Conference for Young Women Affected by Breast Cancer, to be held Friday, Feb. 26-Sunday, Feb. 28 at the Sheraton Atlanta Hotel in Atlanta, Ga.