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Nielsen Expands Communications Leadership Team with Key Media Relations Hire

on 24 July 2014.

Travis Holt image New York (BlackPR.com) -- Nielsen today announced that Andrew McCaskill has joined Nielsen as Senior Vice President, Corporate Communications. He will report to Chief Communications Officer Laura Nelson. In this role, McCaskill will have global responsibility for Nielsen’s corporate media relations efforts. He will be based in New York City. “Drew brings a breadth and depth of experience that will be invaluable for Nielsen as we advance our communications efforts,” said Nelson. “We’re pleased to welcome him to the team.”

McCaskill brings more than 15 years of experience to Nielsen, most recently serving as a senior vice president in the New York office of public relations firm Weber Shandwick, where he led global communications strategy for numerous Fortune 500 companies and consumer brands. Prior to joining Weber Shandwick, he spent 13 years with William Mills Agency, managing operational and financial performance for a portfolio of insurance, banking and mortgage clients such as LexisNexis, Xerox Mortgage, TransUnion and Vanilla VISA Gift Cards. He developed and executed comprehensive communications strategies and media relations campaigns for more than 100 technology companies and financial institutions. Earlier in his career, he held roles with Turner Broadcasting and The Coca-Cola Company.

“Nielsen has remarkable stories to tell, and I look forward to helping the company achieve its media relations and positioning objectives,” said McCaskill.

A graduate of Morehouse College, McCaskill received an MBA from the Goizueta Business School of Emory University.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com. •

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