12 May 2011
New Hanover Regional Medical Center (NHRMC)
The Office of Minority Health
Cardiovascular disease is the number one killer of people worldwide. Unfortunately, it's even worse for the African American community. In a startling 2009 study published in the New England Journal of Medicine, researchers found that African-Americans have a much higher incidence of heart failure than other races, and it develops at younger ages.
Before age 50, African-Americans' heart failure rate is 20 times higher than that of whites, according to the study. African American women in the age range of 25-44 have a 2.5 times greater risk of coronary heart disease and African American men have a 1.5 times greater risk than the Caucasian community.
The new GDN Health Supplement insert will provide our minority-based readership with the latest news and research on the prevention and treatment of heart disease.
The supplement will make vital information available for people who use the Internet, but also to those with limited or no access. Hospitals and healthcare service providers now have an important opportunity to reach an ever expanding minority market that uses their products and services.
You can change lives by helping GDN build stronger, healthier African-American communities.
Our distribution of the health supplement will take several paths to reach a broad-base of readers. It will be inserted into GDN's regular weekly print publication, and it will serve the community as a stand-alone publication to be handed out at churches, community meetings, conventions and other public gatherings. Because of its stand-alone format, it will have an unlimited shelf-life.
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