The Business Essentials for Technical Professionals course w
ill be delivered by NC State University Poole Collee's Executive Programs
in fall 2012. Delivery dates are Sept. 13\, 14 and Oct. 25\, 26\, 2012.
This four-day course is designed for engineers\, scientists\, and
others from applied technical fields who want to gain a deeper understand
ing of business.
“A key goal of the program is to enable part
icipants to become ‘Boundary-Spanners’ – technical leaders who have
the general management awareness to work effectively across functional are
as within their organization\,” said Dan McGurrin\, Poole College’s Ex
ecutive Programs director.
“Today’s successful organization
s need technical professionals who understand how their work intersects wi
th marketing\, finance\, operations\, strategy\, and services\,” McGurri
n said. “This course will help participants understand the different fun
ctions\, how they sometimes conflict with one another\, and how management
systems can streamline these activities.”
In keeping with Po
ole College’s focus on applied learning\, Business Essentials participan
ts also will work in small teams to complete a business planning project
either for a new product offering at their company or in support of a p
eer’s project.
“This experience not only develops teamwork
skills\, but also enables the students to develop and plan the business as
pects of a new offering\, including the marketing plan and strategy\, whil
e utilizing concepts taught in the course\,” McGurrin said.
V
iew details\, including key objectives\, expected outcomes\, and registrat
ion information at poole.ncsu.edu/executive.