Request For Qualifications (RFQ) for Airport Branding and Naming Services at the Piedmont Triad International Airport

by March 5, 2018


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The Piedmont Triad Airport Authority (PTAA or the “Authority”) will receive Statements of Qualifications from interested firms for the services described in this Request for Qualifications (RFQ).  

It is possible that PTAA will then review the submittals received for this work and shortlist 2-3 firms. Interviews may be conducted with each of the shortlisted firms. 

The Authority is seeking a Branding Agency/Consultant to assist in developing and implementing a new brand for the airport that meets particular criteria established by the Authority. The Agency/Consultant will conduct research, suggest airport names for consideration, recommend a brand position, create a brand design and design standards and assist the airport with a tactical plan for implementation of the new brand.

The airport is a serious competitor for large aerospace economic development projects. It has attracted large global employers and investment that totals in the billions. In recent years, the Authority has concentrated on adding land and infrastructure to support even more growth. The airport now has over 1,000 acres of available land, parallel runways and other airfield infrastructure to support further development.

The successful team will demonstrate the following: Demonstrated ability to gather and analyze research data; the ability to convert research into a logical brand position and plan; talent to envision and create a look and feel that reflects the brand; experience with the unique issues involved in the branding of airports, regions, and/or other public entities to position them for economic development success; experience involving the public as a stakeholder; ability to evaluate airline service decisions in response to a name change; ability to evaluate passenger demand response to a name change; experience involving other key stakeholders in the process and the ability to communicate brand position and value to the media and the public.

The scope of work will be developed in conjunction with the selected firm.  The scope will generally include, but will not be limited to the following: Inventory and assessment of the current brand, including review of existing studies, existing public comment, and existing market research; develop and implement a plan for public and key stakeholder involvement; recommendations for needed studies or other information vital to building the brand; creation of a summary report of findings and a brand position based on this research; and definition of a set of brand standards, development of a logo, signage, look, airport terminal features and brand design that reflects those standards.

Interested firms should submit eight (8) copies of its Statements of Qualifications, on or before 11:00 A.M. EST, Friday, March 30, 2018, to PTAA, c/o Mr. Kevin Baker, P.E., 1000A Ted Johnson Parkway, Greensboro, NC 27409, in a sealed envelope, box or package, and clearly marked on the outside with the following: “GSO AIRPORT BRANDING AND NAMING SERVICES RFQ RESPONSE ENCLOSED”, Respondent’s firm name, address, phone and primary contact person. Proposals received after the above date and time will not be considered and will be returned unopened.

PTAA reserves the right to waive any informalities or irregularities in any Statement of Qualifications, to accept or reject any Statement of Qualifications, or to reject all statements of qualifications, if determined to be in its best interest.

PTAA board and staff will not discuss this project with any individual or firm prior to evaluations and final selection by the Selection Committee. Questions or information requests should be submitted via email to Ms. Kimberly Hodges,, prior to 5:00 P.M. EST, Thursday, March 15, 2018.

Interested firms should email Ms. Kimberly Hodges,, prior to 5:00 P.M. EST, Thursday, March 15, 2018, to be added to the distribution list to receive any RFQ information.

Please reference entire RFQ for complete details and information. Information related to this RFQ, including any addenda, will be posted to the airport’s website under “Airport Operations”, which can be found at


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