Hispanic Retail 360 Summit: Connecting Retailers to the Hispanic Consumer
Aug 13 2014 at 12:00 AM - Aug 15 2014 at 11:59 PMEurope/London
Join your industry peers for three days of intensive education designed to help retailers target, segment and execute merchandising and….
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The Hispanic Retail 360 Summit is Celebrating 10 Years Connecting Retailers to the Hispanic Consumer August 13-15, 2014 The Hispanic Retail 360 Summit is Celebrating 10 Years Connecting Retailers to the Hispanic Consumer San Antonio, TX The influential Hispanic consumer market represents a significant growth opportunity for retailers, manufacturers and suppliers. While this market is attractive to business, understanding its complex, multi-generational facets; its shifting attitudes and cultural preferences can be elusive to merchandisers and marketers alike. For ten years, the retailing industry has relied on the Summit for up-to-date data, insightful analysis and successful strategies that can build a lasting bridge to the Hispanic consumer. Join your industry peers for three days of intensive education designed to help retailers target, segment and execute merchandising and marketing plans effectively to Latino shoppers. The Summit theme for 2014 covers one of the hottest topics in marketing-Total Market: Tapping Into the Power of Bicultural Latinos Through an Integrated Approach. A "total market approach" involves shifting away from focusing on Hispanics or any specific culture and moving to a platform that integrates all the cultures into one strategy. This year's conference will explore how this new approach impacts Hispanic marketing, especially as bicultural Latinos become a growing and more influential segment of both the Hispanic and general markets. Hear all about the "Total Market" approach and much more by attending this year's Summit! Register today! www.hispanicretail360.com. For more information please contact Michael Hatherill, 201-855-7610, firstname.lastname@example.org