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Almost all Chief Financial Officers have been faced with ethical challenges at one or more points in their careers. Occasionally, CFOs are faced with bowing to strong pressures to make questionable decisions or making the right decision but possibly facing career suicide. With regulatory agencies and the media stressing the importance of integrity adding to the pressures, decision making models for how to make best ethical decisions and execute on them have been rare and lacking. The Wake Forest University Business Center for Leadership and Character has begun the development of an Ethical Decision-Action Model that begins with appropriate awareness of context and continues through a complete analysis to explanation and execution of the decision and the redesign of processes and systems that gave rise to the underlying ethical issues. Professor Matthew Phillips, lead developer of the Ethical Decision-Action Model, will present the current version of the model and lead discussion of ways to make the model more effective for business leaders. Professor Phillips teaches courses in business law and ethics across the Business School’s undergraduate and graduate programs. He leverages a passion for innovative teaching and experience as a tax and estate planning lawyer to engage students with the practical intersections of law and business, but also emphasizes the underlying principles that will shape managers’ interaction with law and ethical decision-making throughout their careers. Professor Phillips received undergraduate and law degrees from Wake Forest University and a Master of Divinity degree from Duke University, where he focused on the intersections of law and religion in American history. He has done additional academic work on leadership and ethics at the U.S. Air Force's Air University. He is admitted to practice law before state and federal courts of North Carolina, the United States Tax Court, and the United States Supreme Court. “Ethical decision-making can be a dicey and difficult proposition in the business world, and is an area where few CFOs have received formal training” said Michael Poe, CFO of XinRay Systems Inc. “We are pleased to be able to get Professor Phillips, a recognized leader in this subject, to share his expertise with the RTP CFO Forum.”