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WFU Family Business Center: Triad Forum on Marketing Metrics

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WFU Family Business Center: Triad Forum on Marketing Metrics

Measuring the Effects of Your Marketing Efforts: Cutting through the Clutter

Today like never before business decision-makers have more tools to reach potential customers. Simultaneously with a heated competitive climate and tight margins, companies need to know which expenditures are effective and which are wasted.  This workshop will lay the groundwork for business decision-makers to determine a more effective allocation of marketing dollars, whether those costs are allocated to traditional marketing, social media, or word-of-mouth.

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