NNPA Names Claudette Perry Executive Administratorby Stacy M. Brown, NNPA Newswire Correspondent@StacyBrownMedia April 4, 2019
WASHINGTON, DC — The nation’s largest trade association of African American-owned newspapers and media companies, the National Newspaper Publishers Association (NNPA), today announced Claudette Perry as its new Executive Administrator. NNPA’s member newspaper and media companies reach over 25 million readers each week in print and online.
“Claudette Perry brings decades of experience from roles in corporate America, the public sector and government. She has been a member of the NNPA executive team for several years. However, her new role enables the NNPA to be better equipped to face new challenges and secure new opportunities,” said Dr. Benjamin F. Chavis, Jr., NNPA President and Chief Executive Officer.
A multi-talented problem solver, Perry has worked with several organizations in the Nation’s Capital as well as regional, national and international corporations and institutions, including the White House, Capitol Hill, the Washington Urban League and many others. She is proudest of the work she has done that focuses on improving the quality of life for people of African descent.
“The Black Press of America, which is celebrating its 192nd year, has evolved to meet the needs of the changing world around us. Claudette’s competence is exceeded only by her commitment to advance the interests of NNPA’s members, partners and sponsors. This new role became necessary in order to better align our organization and ensure a higher level of service quality,” said Chavis.
Chavis made the announcement to the NNPA’s board and membership during the organization’s annual Black Press Week conference late last month.
As for Perry, she expects that her new role will better position her to address organizational change, including growth-related administrative, technical and operational challenges. “The NNPA’s many stakeholders are demanding increasingly higher levels of service quality, information and support. We will meet those demands for change by improving the level of services and instituting new office procedures,” said Perry.
“As with any organization, it’s critical that we continue to establish high standards and maintain the accountability required to meet those standards among the NNPA executive team and staff,” Perry continued. “The culture of the organization and publisher expectations will both be positively impacted,” Perry said.
Perry’s new role will keep her busy as she’ll be charged with managing the day-to-day oversight of office operations, coordinating and implementing procedures, programs, events and other staff-related functions of the NNPA. Foremost among her new responsibilities is enhancing the organization’s back office to include developing strategies that will enhance the trade association’s competitive stance and financial sustainability. She will also contribute to advertising sales efforts made by the NNPA on behalf of its member publications.
When Perry was asked why she accepted the new role, she replied, “Most of my life I have been an advocate for change and involved in the Black conscious movement in one way or another, so it feels good to know I am in my preferred element.”
Herself a longtime civil rights advocate and humanitarian, Perry said, “I have known Dr. Chavis to be a true and sincere fighter for justice, so I know that I am in the right place at the right time.”
She remains thankful for Chavis’ confidence, and the confidence of many of the publishers as she steps into her expanded role. “Several of the publishers in the NNPA as well as the corporate partners and sponsors have expressed and shown their appreciation for my work,” Perry added.
Perry also respects and appreciates her fellow team members on NNPA’s staff. “Like many organizations, the staff that makes the NNPA work is small in number but huge in accomplishments. Every employee does more than their fair share. We understand that the work we do is on behalf of the publishers, readers and advertisers of the Black Press. As the Voice of Black America, we strive each day to instill a level of comfort and confidence that demonstrates how much we care and lets them know that their inquiries and needs will be responded to professionally.”
“Our potential for success in the future is unlimited.”
Perry’s new role will keep her busy as she’ll be charged with managing the day-to-day oversight of office operations, coordinating and implementing procedures, programs, events and other staff-related functions of the NNPA.
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