Revolutionary Minority Small Business Resource Guide That List Your Business and Promotes Itby GDN Shared Post March 15, 2017
Miami, FL — Urban Pulse Direct (UPD) founders and creators of the first multi-platform minority business resource guide are proud to announce the launch of their newly expanded platform. After a successful two-year beta period that garnered over 50,000 new users, this newly expanded, multi-platform experience offers more content, a new YouTube channel feature (UPDTV), a larger printed version, and 10 new cities coming in the summer of 2017!
Martin Clarke, founder of UPD said, “It’s been a labor of love and hate in creating this platform with its countless stops and starts, but as they say, nothing ventured nothing gained. My dad always told me that if your dreams don’t scare you, you’re not dreaming big enough, so here we go. We saw a need in the community to serve minority owned businesses promote their goods and services. We also felt it was time to control the narrative of our community.”
UPD Platform features:
* An innovative new social experience: interact, share, and grow your business through promoted features on Facebook, Twitter, Instagram, and YouTube.
* They’ve updated their platform capabilities using sliders and galleries to increase user engagement while pairing native content with dynamic ads to connect the user to your business.
* UPDTV is a new YouTube channel designed to promote positive images, content, and social engagement.
Since the beta launch in 2014, more than 50,000 people have accessed various elements of the UPD platform seeking information on stories that matter to the Black community, current events, and service providers. There is a listing for everything from contractors/handyman to banking and minority owned tech companies.
What makes UPD unique from other resource guides is UPD focusses on growing the small minority owned business with 1 to 25 employees. “We don’t only list your business, we promote your business. We pride ourselves on providing the marketing support and platform needed to these small businesses to gain visibility within the communities they are in through online, social media, broadcast, and direct marketing,” Clarke adds.
Founded in 2013, UPD was created to serve as a bridge to connect minority owned businesses with targeted consumers to promote the concept of community in support of circulating dollars, and to encourage growth, economic independence, opportunity, and upward mobility. With over 40 years of combined experience in small business development, marketing, and advertising, UPD’s founders are uniquely qualified to deliver a higher-level engagement between the business owner and the communities they serve. For more information, visit www.iloveupd.com