Woman Evolve Powers a New Economic Engine as Atlanta Hosts Sold-Out Conference Led by Sarah Jakes Roberts

Sold-out Atlanta experience centers “Freedom” as women across
the globe gather for faith, business, and generational change

ATLANTA, GA- Sarah Jakes Roberts is healing the nation one woman at a time. The
powerhouse preacher, author, businesswoman, fashion influencer and everyone's favorite bestie
is bringing Woman Evolve, presented by Wells Fargo, to State Farm Arena in Atlanta from  July
31 – August 2.
Jakes Roberts' influence is redefining what it means to gather, grow, and galvanize
women of faith. Her Woman Evolve movement has become a powerful force for spiritual
renewal, economic empowerment, and generational change. As the number of women-owned
businesses in America grows, contributing over $2.7 trillion annually, partners like Wells Fargo
see Woman Evolve as a cultural driver of talent and thought leadership.
This year’s conference is already sold out at the State Farm Arena and will extend into
the Georgia World Congress Center. Centered around the theme of "Freedom," the gathering will
draw thousands from across the globe for three days of inspiration, elevation, and
transformation. This moment also signals a larger brand evolution.
After seven years of sold-out conferences, bestselling books, and a chart-topping podcast,
Woman Evolve is scaling its proven platform into a creator-led media and consumer brand
enterprise. With $70M+ in documented economic impact and a global audience of 11M+ across
podcasting, publishing, YouTube, and mobile streaming, the brand is expanding with intention.
From the Woman Evolve Podcast (2M+ downloads) and Jakes Roberts' YouTube channel
(2.3M+ subscribers) to national bestsellers and signature events like the "Mind Your Business"
Luncheon, the next era will introduce new multi-channel verticals across fashion, parenting,
wellness, food, and faith-centered storytelling spanning both scripted and unscripted formats.
The conference is the capstone of a year-long journey, from weekly devotionals that
reach thousands online, including a multi-city Woman Evolve in-person tour, a podcast, to a
book club, and the recently announced Woman Evolve School, all paving the way for the
celebration in Atlanta.
In the city integral to the Civil Rights movement and known for its legacy of
freedom, Jakes Roberts is leading an initiative in women's empowerment. She is organizing the
Woman Evolve conference, presented by Wells Fargo, in a city connected to her family history.
Following Bishop T.D. Jakes' conclusion of his Woman, Thou Art Loosed! conferences in 2023,
Jakes Roberts is continuing the women's ministry. Jakes Roberts is involved in an
intergenerational effort to support women from various socioeconomic backgrounds.
“I believe that freedom is the foundation of every woman's potential,” says Jakes Roberts.
“When we are spiritually, emotionally, and financially free, we stop surviving and start
building—families, businesses, and legacies. That's what this moment is about.”
The 2025 Woman Evolve conference will bring together globally recognized voices to
speak across a variety of disciplines, including faith, business, finance, psychology and the
performing arts to equip women through spiritual and practical development with the tools
necessary to evolve into the highest version of themselves. Impactful speakers joining Jakes
Roberts to help attendees break free, include:

 Christine Caine, speaker, author, and activist
 Dr. Anita Phillips, psychologist and bestselling author
 Touré Roberts, bestselling author, entrepreneur, and faith leader; founder of ONE and
The Called
 Dr. Joy Bradford, clinical psychologist and founder of Therapy for Black Girls
 And more to be announced

“Wells Fargo is excited to support Woman Evolve and its mission to champion and
empower communities,” says Gigi Dixon, head of External Engagement at Well Fargo.
“Opportunities like these are vital for learning, connection, and innovation, and we're excited to
offer pathways for growth along their business journeys.”
Jakes Roberts and her husband Touré Roberts were recently appointed co-senior pastors
of The Potter's House in Dallas, Texas. The two have taken an active role in leading the
transformative journey to serve communities across generations by building a multi-generational
church through community, innovation and local and global outreach. Their vision is to create
opportunities for connection, foster unity and meet societal needs with innovation and
compassion. Woman Evolve highlights one of the ways they are executing this vision.
Touré Roberts is a bestselling author, entrepreneur, investor, and faith leader. He is the
founder of ONE, a dynamic faith community in Los Angeles, and The Called—a global platform
empowering purpose-driven leaders and innovators. He also serves as co-senior pastor of The
Potter's House of Dallas.
As a New York Times bestselling author, speaker, prominent faith leader, author and
philanthropist, Jakes Roberts focuses on spiritual growth, personal development and leadership.
She encourages women to embrace freedom as an active and joyful journey toward purpose and
authenticity, noting that true freedom is found in surrendering.
Media Credentials:
All members of the media—reporters, photographers, videographers, and crew—are
required to have and display credentials to cover events within the conference. Media may
request media credentials for Woman Evolve by filling out this form. Applicants will be notified
via email whether they are approved or declined for credentials. Information regarding where to
pick up credentials, parking, facility access, interviews and other details will be sent once
credentials have been approved.
About Woman Evolve
Founded by Sarah Jakes Roberts—New York Times bestselling author, businesswoman,
appointed co-senior pastor of The Potter's House of Dallas—Woman Evolve equips women
through spiritual and practical development with the tools necessary to evolve into the highest
version of themselves. The organization helps women dream, grow and change the world.
Woman Evolve is committed to creating community that empowers, supports and lifts one
another up as they climb toward collective evolution. The progression of one, is progression for
all.