Diversity Leads To Different Corporate Social Responsibility Emphases
The world’s best corporate citizens differ in their social responsibility emphases depending on the location of their headquarters. Seventy-five percent of Japanese firms, for example, give to arts, sports or music programs, while only one-third of U.S. companies support those
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Sports Marketing Expert: Lasting Damage to Woods as Endorser
The Tiger Woods scandal may have a lasting impact on his endorsement potential, says University of Maryland professor Stephen McDaniel, a consumer psychologist who studies sports marketing and fan behavior. http://www.sph.umd.edu/KNES/faculty/smcdaniel/ “A brand such as Nike has historically been less
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