Survey Reveals Universities’ Impact on Economy, Job Creation
In fiscal year 2008, 595 new companies were formed as a result of university research. In fact, many of the world’s most interesting and important inventions such as Google, Warfarin (coumadin) and FluMist, got their start in a university laboratory.
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Sports Marketing Expert: Lasting Damage to Woods as Endorser
The Tiger Woods scandal may have a lasting impact on his endorsement potential, says University of Maryland professor Stephen McDaniel, a consumer psychologist who studies sports marketing and fan behavior. http://www.sph.umd.edu/KNES/faculty/smcdaniel/ “A brand such as Nike has historically been less
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