RALEIGH – The Diversity Movement (TDM) welcomes Shelley Willingham as Vice President of Business Strategy, where she will lead business development and growth initiatives. A frequent contributor to CNBC, conferences, and other national speaking engagements, Willingham brings more than 20 years of experience helping businesses grow successfully and improve their diversity, equity, and inclusion (DEI) practices.

TDM helps organizations build highly engaging diversity programming to drive the return on investment of DEI through data-driven, technology-enabled, expert solutions. Offerings include customized training and consulting solutions, comprehensive and engaging content, online learning, diversity certifications for executives and practitioners, and DEI implementation across teams.

“It’s incredibly powerful that someone with Shelley’s experience and passion has decided to join our team,” said CEO Donald Thompson. “We’re growing quickly as more people look for a partner to  get DEI right for their organizations. I know Shelley will be an incredible asset to our clients as well as our team.”

Most recently, Willingham founded Vision and Passion International, LLC (VPI), which includes Douglas Alexandra, a digital marketing and brand activation firm and Pretty & Powerful, a movement for women set to launch fall 2020.

She’s been a featured presenter at the Fuqua School of Business at Duke University as well as the Kenan-Flagler School of Business at the University of North Carolina at Chapel Hill. She’s delivered presentations to several flagship organizations including, Allstate Insurance, Merrill Lynch, GE Healthcare, MetLife, Radio One, and various women’s business groups and leadership summits.

“I couldn’t be more excited to join The Diversity Movement, especially at a time when diversity and inclusion conversations are being elevated in so many different spaces,” Willingham says. “I’m committed to moving the needle of diversity and inclusion as a business imperative and I’ve joined the right team to make that happen.”

In addition to her entrepreneurial pursuits, Willingham served as the first managing director in Charlotte, NC, for eWomenNetwork, a resource for connecting women-owned businesses worldwide. She also developed a seminar for the Duke University Nonprofit Management Certificate Program.

Willingham is active in the community as a board member and major gifts colonel for the Alexander YMCA, a member and chair of the fundraising committee for the Raleigh-Wake Chapter of Jack and Jill of America, and a proud member of Alpha Kappa Alpha Sorority, Inc.

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