African American History Marketing and Promotional Posters, 1967-1984by GDN Shared Post January 30, 2018
This project seeks to showcase materials related to race and ethnicity in advertising in America. Focusing particularly on underrepresented racial and ethnic groups, the following website serves as a research resource that highlights relevant materials through item and collection descriptions, images, and featured exhibits.
The John W. Hartman Center for Sales, Advertising & Marketing History is part of the David M. Rubenstein Rare Book & Manuscript Library at Duke University. Established in 1992, the Hartman Center holds an extensive collection of print and television advertisements, market research, industry reports, multimedia materials, and more, and facilitates the research of scholars and students interested in a diverse array of topics related to advertising and media.
African American History Marketing and Promotional Posters, 1967-1984
This collection contains approximately 50 corporate promotions posters depicting notable African Americans or significant moments in African American history. These posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers, entertainers, and notable African American women. Included are also a number of posters produced by and for the NAACP that the organization’s campaigns to reduce poverty and school dropout rates and increase voter registration and membership in the NAACP. Notable advertising campaigns include Budweiser’s “Great Kings of Africa” Series, Pepsi Cola’s “The Black Presence” Series, and the NAACP’s “Exceptional Black Scientists” Series.