MBA Students Returning to Peru with Social Entrepreneurship Initiative
Last spring, Casey Bronson experienced his “highlight” as an MBA student at Indiana University’s Kelley School of Business when he helped a small Peruvian apparel maker with its big exporting ambitions. “For this company, what we brought to the table
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Sports Marketing Expert: Lasting Damage to Woods as Endorser
The Tiger Woods scandal may have a lasting impact on his endorsement potential, says University of Maryland professor Stephen McDaniel, a consumer psychologist who studies sports marketing and fan behavior. http://www.sph.umd.edu/KNES/faculty/smcdaniel/ “A brand such as Nike has historically been less
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